Tag: NSRI

Now in its second year, The Times Press Challenge gives creative minds the opportunity to execute tactical, fast turnaround print ads for their clients in the hope of winning a free full page, full-colour placement in The Times newspaper on a daily basis.

In answering this creative brief, editor, Stephen Haw, selected the below print ad for NSRI to feature as a full page press ad in the 30 May edition, and as an added bonus the ad will receive a free entry into this year’s Loeries Awards. This is the second placement for Kate Desmarais and Emma Paradise this year.

The concept for the NSRI ad is based on the simple but effective “spot the difference” game that features in game section of the newspaper.  

Click here to vote for your favourite advert.

Credentials:

Chris Gotz: Chief Creative Officer

Kate Desmarais: Copywriter

Emma Paradise: Art Director

Our latest print campaign for the National Sea Rescue Institute (NSRI) demonstrates how wearing a lifejacket can save your life by making you much easier to spot when you’re in the water. Lifejackets not only help you stand out from the surrounding colours of the ocean, they also keep you afloat and make the NSRI’s chances of finding you much greater.

The NSRI is one of our pro bono clients – an organization of approximately 900 unpaid volunteers – on duty 24/7, ready to save people off South African shores.

Credentials

Executive Creative Director: Chris Gotz

Creative Director: Jacques Massardo

Copywriter: Logan Broadley

Art Director: Benjamin de Villiers

Account Director: Ryan Rabinowitz