Now in its second year, The Times Press Challenge gives creative minds the opportunity to execute tactical, fast turnaround print ads for their clients in the hope of winning a free full page, full-colour placement in The Times newspaper on a daily basis.
In answering this creative brief, editor, Stephen Haw, selected the below print ad for NSRI to feature as a full page press ad in the 30 May edition, and as an added bonus the ad will receive a free entry into this year’s Loeries Awards. This is the second placement for Kate Desmarais and Emma Paradise this year.
The concept for the NSRI ad is based on the simple but effective “spot the difference” game that features in game section of the newspaper.
Our latest print campaign for the National Sea Rescue Institute (NSRI) demonstrates how wearing a lifejacket can save your life by making you much easier to spot when you’re in the water. Lifejackets not only help you stand out from the surrounding colours of the ocean, they also keep you afloat and make the NSRI’s chances of finding you much greater.
The NSRI is one of our pro bono clients – an organization of approximately 900 unpaid volunteers – on duty 24/7, ready to save people off South African shores.
Our latest work is the above commercial for the National Sea Rescue institute (NSRI). The NSRI is one of our pro bono clients, it’s an organization of approximately 900 unpaid volunteers – on duty 24/7, ready to save people off South African shores. Thanks to the NSRI, South Africans can enjoy the ocean more safely.
Credits: Agency: Ogilvy Cape Town Director: Peri van Papendorp Executive Creative Director: Chris Gotz Creative Director: Prabashan Pather Creative Director: Jamie Mietz Copywriter: Guy Lewis Art Director: Katie Mylrea Producer: Anthea Beylis Producer: Johnine Hughes DoP: Michael Cleary Sound Design: Stephen Webster Editing Company: Deliverance Post production: Dylan Wrankmore – Deliverance Editor: Anthony Lee Martin Music Studio: The WorkRoom
To show just how vast a job the NSRI in South Africa have to deal with, Ogilvy Cape Town created this poster of the land and sea, with coloured text denoting the different areas on a map that are looked after by other authorities (i.e Police, Forestry commission etc.). The ad then listed a short SMS code for donations.