October 2011 – Blogilvy

October 31, 2011

Neo@Ogilvy: Christmas Specials

It’s a time of giving!

The festive season is a time of giving and with that in mind, this month we’ve decided to put together a list of fantastic Neo@Ogilvy special advertising packages which will really allow you to stretch whatever’s left of this year’s marketing budget. Check out these great special offers!

Why try digital?

It’s fast and effective!
Put your brand exactly where your customers already are
Completely measurable and scalable
Targeted and accurate
Easily optimised to maximise results
Campaign reports provide tracking and valuable insights

Whether you want to build brand awareness, make more sales or drive targeted traffic for a special promotion – digital marketing is one of the most effective ways to reach your customers where they’re already spending their time.

We’re able to structure bespoke campaigns which deliver results based on your unique objectives. We are also able to provide solutions to match virtually any budget. With our phenomenal value-adds, you’ll definitely get so much more.

Give us a call or send us an email to find out more about these and other great offers.

Offers are for a limited time only. Please speak to us about offer validity. T&Cs apply.

October 31, 2011October 31, 2011

Volkswagen BlueMotion: Donated Space

The Black Eagle has become the industry’s most coveted local print advertising accolade. On Friday we became the proud recipient of only the 6th Black Eagle ever to be awarded. The Eagle awards have been going since 2006 and were started by Independent Newspapers, in order to do something proactive to promote and develop exceptional print advertising in South Africa. They are now used as the benchmark for print advertising in SA.

See the work below and congratulations to the teams involved both at Ogilvy and Volkswagen:

“It’s all about giving a little bit back. Eco-conscious BlueMotion technology”

BlueMotion is Volkswagen’s more technologically advanced environmentally friendly range. For the print campaign, we asked our client to donate part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn’t just talk, but takes action.

Advertising Agency: Ogilvy, Cape Town, South Africa

Volkswagen Brand Manager: Bridget Harpur
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt

October 25, 2011October 25, 2011

Marie Claire: A Tape Measure with a Difference

According to statistics two out of three women are unhappy about their bodies and weight.

It was this alarming statistic that prompted Marie Claire to approach local advertising agencies with a challenge for their November Body Issue: create an ad that sells the idea to the Marie Claire woman that we are all beautiful no matter what shape we’re in. To do this, Ogilvy Cape Town decided to challenge the very thing that was causing women so much anxiety – size.

These days, so much emphasis is placed on x’s & l’s, cm’s & inches, kg’s & kilojoules that women are no longer able to see what is there – beautiful, healthy bodies.

We wanted to give women a new, more realistic way to measure themselves, a tape measure with a difference that would change the way we perceive our bodies and think about size. To replace the standard measurements, we instead added words to the tape measure such as Exquisite, Ravishing, Spectacular, and Gorgeous.

Executive Creative Director: Chris Gotz
Creative Director: Thandolwethu Silimela & Tammy Pearce
Copywriter: Kate Desmarais

October 24, 2011

Ogilvy British Pub Quiz

Last week the 3 British agency chaps that reside with us at Ogilvy Cape Town decided to put together a British pub quiz night, and help raise some cash for Percy Bartley House.

Below are a list of the questions and answers from the Quiz for your enjoyment, + a few of the pictures from the night. Congrats to Team Awesome for winning the inaugural trophy.