So far we have 11 Cannes Lions coming home to South Africa, pretty much all of it for traditional categories (see agency results table below). With a few more days to go we still have chances of winning in Cyber, Radio, Press, Design, Film, and more, so should be an exciting time ahead.
SA walked away with a fantastic total of 14 awards last night, 8 for Radio and 6 for Press.
DDB, NET#WORK BBDO, and TBWA all did incredibly well, DDB for their fantastic McDonalds press work, and NET#WORK BBDO yet again dominated Radio with great spots for Mercedes and Chicken Licken.
Ogilvy South Africa’s Johannesburg office also picked up their first Lion this year for Greenpeace, and Ogilvy Cape Town snatched yet another award, this time for a Stimorol Taste Twist Radio ad (Both Bronze awards).
South Africa seem to be really strong internationally at traditional advertising, lets hope we can swing with the same strength towards the newer mediums.