How To Friday: John McInroy

A couple of weeks ago Red Sock Friday founder John McInroy joined us to talk for our How To Friday sessions. You don’t meet John you experience him, a little over two years ago he started an inspirational social movement for people to share stories of hope and inspiration, and show their support by wearing red socks on Fridays. In the fun talk above he shares his story of how the movement started, and also talks about the Unogwaja Challenge that will see John and friends cycle for 10 day road from Cape Town to Pietermaritzburg (1,677km), followed by running the Comrades Ultra Marathon (89km) on day 11.

So far he has already garnered sponsorship from the likes of Avis, New Balance, and Ogilvy (We will be filming his journey). If you’re looking for an speaker with an inspirational story you can find him on twitter @JohnMcInroy.

How To Fridays

Ogilvy Cape Town staff have been looking forward to the end of the week ever since the start of How To Fridays (and not a moment before). Thanks to Chris Rawlinson – Ogilvy Cape Town’s own digital chap – Fridays are now punctuated with inspirational talks from guest speakers who have been breaking ground in the digital marketing world. So far we’ve been treated to the following:

  • Simon Back – Owner of Backsberg Estate Cellars, who together with his marketing team have built an impressive online community through their various digital campaigns.
  • Fred Roed – CEO of World Wide Creative and founder of the Heavy Chef Project, an organisation for practical learning within the digital world.
  • Nic Haralambous – Founder of the successful start-up, Motribe, a platform enabling users, brands, agencies and publishers across the world to build and manage their own mobile social communities.
  • Vanessa Raphaely – Editor of Cosmopolitan magazine and editorial director of Associated Magazines. She is also the name behind well known blogger Hurricane Vanessa.
  • Tim Bishop – CTO of mobile marketing company, Prezence Digital, a company specialising in mobile marketing and innovation.
  • Paul Galatis – Co-owner of YuppieChef, the premium kitchen store that does things a little digitally.
  • Charl Norman – Co-founder of BlueWorld Communities, an award winning internet tech company that owns online destinations in the entertainment, motoring and dating space.


A big thanks to all the speakers. If you’re interested in speaking at a How To Friday, contact Chris here. Click through to watch videos of Ogilvy Cape Town’s How to Friday talks here.