Castle Lite is known for having a continuously fresh approach to branding and their latest campaign was no different. ‘Ziyabanda‘ is the first track to be recorded at the sub-zero temperature of -2.5°C and comes courtesy of Castle Lite, the only beer lagered at – you guessed it – minus two point five. If you’re wondering how this is possible: the beats are made out of ice.
The video, featuring South African hip hop star Stilo Magolide, was directed by Lebogang Rasethaba who has been documenting the music scene for the last few years. This hard hitting track will definitely get you prematurely ready for summer.
Castle Lite and multiple award winning producer, Timbaland, have broken collaboration boundaries by bringing the world’s first Extra Cold Music portal and stage music experience to SA.
In case you haven’t seen the TV ad yet, Castle Lite and Timbaland have created a unique platform where new local and international music can be downloaded weekly by their fans. Check out how it works:
Next up for our favourite refreshing beer is the Extra Cold Music Concert on 7 June at SuperSport Park Centurion. A mix of international artists such as Timbaland, Wiz Khalifa and Nas will take to the stage, joined by top local acts Mi Casa, Zakes Bantwini, Spoek Mathambo and DJ Clock with Beatenberg.
What’s got us chomping at the bit is hearing the #IceCool collab between Nas and the JHB philharmonic orchestra as well as between Mi Casa and Ladysmith Black Mambazo which will be available for exclusive download on the night. Boom Boom, Timbaland’s track from our Castle Lite TV ad will also be available for exclusive download on the night.
Tickets are on sale now from Computicket outlets or online at www.computicket.co.za. Tickets are priced at R1500.00 for VIP, R750 for Golden Circle and R440 for General Access. Get them now or miss out on the event of the year.
Or you can SMS two unique codes from two promotional packs to unlock tickets to the concert on 7 June and download the latest local or international track directly to your mobile phones every week.