To say we are thrilled with our performance at last weekends 2012 Loeries is an understatement. The agency together with our clients received 31 awards, including a Grand Prix in Integrated for the Be the Coach campaign for Carling Black Label, adding to a series of global accolades which has made it the most awarded integrated campaign anywhere in the world over the past 12 months.
Below are two quotes from our MD, Gavin Levinsohn, and our ECD, Chris Gotz, as well as a list of all the awards won, including links to the work.
Gavin : “This has been our best creative year ever at international awards shows but it was important to have a great performance on home soil as well and, while any awards win is great, it’s especially important for us to have succeeded in progressive categories such as digital.”
Chris “The thing we are most proud of is producing integrated campaigns across three of our biggest clients: South African Breweries, Kraft Food and Volkswagen. Brave clients beget brave work. When these clients combine with the right creative people at the right time amazing things can happen. And they did. We are privileged and humbled by our achievements at Loeries this year.”
A huge thank you to all our clients, business partners, staff, friends, family, and fans. For us it’s now back to work, and time to remember one of David Ogilvy’s wise quotes “We have a habit of divine discontent with our performance. It is an antidote to smugness.”
Loeries 2012: Ogilvy & Mather South Africa Wins:
| CATEGORY | BRAND | PRODUCT | TITLE / LINK | AWARD |
| Integrated Campaign | SAB | Carling Black Label | Be the Coach | Grand Prix |
| Integrated Campaign | SAB | Carling Black Label | Be the Coach | Gold |
| Sponsorship | SAB | Carling Black Label | Darling to Carling | Gold |
| Sponsorship | SAB | Carling Black Label | Be the Coach | Gold |
| Media Innovation – Media Campaign | SAB | Carling Black Label | Be the Coach | Gold |
| Tv Crafts Up To 90s – Special Visual Effects | Kraft Foods | Stimorol Mega Mystery | Face Off | Gold |
| Branded Mobile Content & Applications | SAB | Carling Black Label | Be the Coach | Gold |
| Digital Mixed-Media Campaign | SAB | Carling Black Label | Be the Coach | Gold |
| Tactical Use Of Magazine | Volkswagen | BlueMotion | The BlueMotion Label | Gold |
| Integrated Campaign | Kraft Foods | Stimorol – Mega Mystery | Mega Mystery | Silver |
| Media Innovation – Single Medium | Wilderness Foundation | Forever Wild Anit Poaching Initiative | You Tube Interventions | Silver |
| Media Innovation – Media Campaign | Kraft Foods | Stimorol Mega Mystery | Mega Mystery | Silver |
| Tv & Cinema Commercials – Up To 90s | Kraft Foods | Stimorol Mega Mystery | Face Off | Silver |
| Internet & Mobile Commercials | Wilderness Foundation | Forever Wild Anti-Poaching Initiative | Cockatoo confused by laser pointer | Silver |
| Pr Communication Campaign | SAB | Carling Black Label | Darling to Carling | Silver |
| Internet Advertising | Volkswagen | Golf Cabriolet | Scroll Up | Silver |
| Microsite | Volkswagen | Polo GTI | Polo GTI Date Drive | Silver |
| Digital Mixed-Media Campaign | Volkswagen | Polo GTI | Polo GTI Date Drive | Silver |
| Live Activations | Prison Broadcasting Network | Prisoner Rehabilitation | Rehabilitation is Possible | Bronze |
| Media Innovation – Single Medium | Volkswagen | BlueMotion | BlueMotion Label | Bronze |
| Radio Commercials – Up To 90s | Kraft Foods | Stimorol Infinity | The Talk | Bronze |
| Tv & Cinema Commercials – Up To 90s | Kraft Foods | Stimorol Taste Twist | I believe I can fly | Bronze |
| Tv & Cinema Commercials – Up To 90s | PBN | Prisoner rehabilitation | Rehabilitation is Possible | Bronze |
| Ubuntu Award | Volkswagen | BlueMotion | The BlueMotion Label | Bronze |
| Pr Communication Campaign | Kraft Foods | Stimorol Mega Mystery | Mega Mystery | Bronze |
| Pr Communication Campaign | Volkswagen | Polo GTI | Polo GTI Date Drive | Bronze |
| Digital Mixed-Media Campaign | Kraft Foods | Stimorol Mega Mystery | Mega Mystery | Bronze |
| Street-Pole | Kraft Foods | Stimorol Mega Mystery | Mega Mystery Street Poles 1 | Bronze |
| Alternative Media & Field Marketing | SAB | Carling Black Label | Darling to Carling | Bronze |
| Newspaper Advertising | Volkswagen | Brake Assist | School Kids/Cyclists/Cattle | Bronze |
| Tactical Use Of Newspaper | Volkswagen | Genuine Shock Absorbers | Wipe Out | Bronze |