Fantastic new work by Unilever and Ogilvy (UK & South America). As advertisers we have a huge amount of power, so it’s always great to see that power being put to use for the betterment of the world.
The campaign is called “Project Sunlight”, it’s a global sustainability initiative aiming to help create a better future for our children. To launch it they filmed the below clip asking real expectant parents “Why bring a child into this world”. Find out more at https://www.projectsunlight.com
British Airways: #lookup Billboards
Rather clever use of digital billboard advertising by British Airways and the team at our Ogilvy London office.
As British Airways planes fly over the billboards, they trigger advertising creative showing real-time data of that plane, including destination and flight number. The billboard even uses data from a weather feed to get the cloud height, ensuring the plane is visible before showing the ad.
Wear a Lifejacket
Our latest print campaign for the National Sea Rescue Institute (NSRI) demonstrates how wearing a lifejacket can save your life by making you much easier to spot when you’re in the water. Lifejackets not only help you stand out from the surrounding colours of the ocean, they also keep you afloat and make the NSRI’s chances of finding you much greater.
The NSRI is one of our pro bono clients – an organization of approximately 900 unpaid volunteers – on duty 24/7, ready to save people off South African shores.
Credentials
Executive Creative Director: Chris Gotz
Creative Director: Jacques Massardo
Copywriter: Logan Broadley
Art Director: Benjamin de Villiers
Account Director: Ryan Rabinowitz
Ogilvy & Mather Cape Town at the 2013 Bookmarks
We are proud to say that for the second year running, Ogilvy & Mather Cape Town (O&M CT) and our specialist digital division OgilvyOne Cape Town, has been the most awarded agency at the country’s premier digital marketing awards, the Bookmarks.
At the ceremony held at the Artscape Theatre on Thursday 14 November, O&M CT won nine awards in total – we were one of only two agencies to win multiple gold awards.
Gold awards went to the massively popular ‘Klein Kimmie’ campaign for Halls (Mondelez SA) and the ‘Send Your Facebook Profile to Cape Town’ campaign for Cape Town Tourism, which also received a Gold Loerie and a coveted Cannes Gold Lion earlier this year. Work for Audi South Africa won two silver and three bronze Bookmarks.
YouTube sensation Klein Kimmie was ecstatic and said her award “went out to my mense there in Olivedale, nê.”
O&M CT’s 2013 Bookmark Awards:
Microsites
Audi – A1 Experience: bronze
Audi – A3 Exchange: bronze
Display Advertising
Audi – R8 Gone in 5 Seconds: bronze
Social Media Campaign
Cape Town Tourism – Send your FB Profile to CT: gold
Audi – A3 Exchange: silver
Online Video
Halls – Klein Kimmie: gold
Branded Content
Cape Town Tourism – Send your FB Profile to CT: silver
Interface, Interaction, Navigation, UX
Carling Black Label – Be The Coach: silver
Audi – A3 Exchange: silver