The Polo Vivo is a car that believes anything is possible.
Armed with nothing but an iPhone, a cast stolen from around the agency, and a great set of animators, OgilvyOne Cape Town set out to prove them right. Once a week, for six weeks, they produced a really snackable video and launched it on YouTube and as rich media banners.
Across the six weeks, the videos got over 161 000 views on YouTube, with each piece
averaging nearly 27 000 views a week. In banners, VW got a massive 395 000 views off the first five videos alone, with almost 80% of the audience choosing to watch the video right to the very end. That’s more than double the industry average.
Working off a production budget of about R50 000 per video, OgilvyOne Cape Town were able to earn their client a massive return on their investment, and deliver high quality video they’re currently exploring putting on TV and in cinemas.
The Polo Vivo. Anything is possible.
Watch the reel here:
CREDS
Chris Gotz – Chief Creative Officer
Nicholas Wittenberg – National Group Creative Director
Adrian Varkel – Managing Director
Neil White – Copywriter
Martine Hazell – Art Director
Andrew Pullen – Motion Designer
Sharon Martin – Producer
Kurt Paulse – Agency Producer
Vicki Hey – Business Unit Director
Jason Yankelowitz – Business Unit Director
Stuart Randall – Account Director
Production house – Masters & Savant
Director – Reto Reolon
