Now in its second year, The Times Press Challenge gives creative minds the opportunity to execute tactical, fast turnaround print ads for their clients in the hope of winning a free full page, full-colour placement in The Times newspaper on a daily basis.
In answering this creative brief, editor, Stephen Haw, selected the below print ad for NSRI to feature as a full page press ad in the 30 May edition, and as an added bonus the ad will receive a free entry into this year’s Loeries Awards. This is the second placement for Kate Desmarais and Emma Paradise this year.
The concept for the NSRI ad is based on the simple but effective “spot the difference” game that features in game section of the newspaper.
Click here to vote for your favourite advert.
Credentials:
Chris Gotz: Chief Creative Officer
Kate Desmarais: Copywriter
Emma Paradise: Art Director