Our latest print campaign for the National Sea Rescue Institute (NSRI) demonstrates how wearing a lifejacket can save your life by making you much easier to spot when you’re in the water. Lifejackets not only help you stand out from the surrounding colours of the ocean, they also keep you afloat and make the NSRI’s chances of finding you much greater.
The NSRI is one of our pro bono clients – an organization of approximately 900 unpaid volunteers – on duty 24/7, ready to save people off South African shores.
Credentials
Executive Creative Director: Chris Gotz
Creative Director: Jacques Massardo
Copywriter: Logan Broadley
Art Director: Benjamin de Villiers
Account Director: Ryan Rabinowitz