Posted on

2017 Design Indaba Wrap Up

The 21st Design Indaba festival kicked off last week where there was a widespread use of natural elements as a source of inspiration, tackling issues of misrepresentation & examples of how beautiful data can be. Below are a few of the highlights from the 3 day conference.

  1. TAPPUTI AND THE SEA by Kaja Solgaard Dahl

Dyed natural sea sponges hold the handmade solid perfume made of only natural oils sourced from the African continent and around the Cape. Simple & beautiful design.

2a

Kaja-Solgaard-Dahl.Photography-by-Magda-Gyda-Johansdottir-22. gt2p

Great Things To People is a Santiago, Chile based design firm involved in varying projects that focus on architecture, art and design. One of which blew us away – the invention allowed them to produce delicate, individually unique ceramic pieces.The Chilean firm and Eastern Cape-born ceramic artist Andile Dyalvane teamed up to collaborate on a never never-before-seen installation also featured below.

PERSPECTIVE-009 7 printed-pottery-c-gt2p-victor-imperiale 0031_31

3. UNWIND by Marko Ahtisaari

Tech entrepreneur Marko Ahtisaari is the CEO and co-founder of The Sync Project, which investigates the therapeutic effects of music on the body and mind. Music that can literally put you to sleep.

Screen Shot 2017-03-08 at 9.43.18 AM Screen Shot 2017-03-08 at 9.43.23 AM

Check it out on your mobile here: ‪http://bit.ly/2m8rJ4f

4. WHAT3WORDS – Chris Sheldrick

Chris Sheldrick is the founder of what3words, an addressing app that assigns a sequence of three simple words to any location in the world. Simply brilliant. Now everyone is the world has an address – from the peak of Kilimanjaro, rural landscapes in KwaZulu-Natal to the dance floor at ERA.

Screen Shot 2017-03-06 at 2.14.04 PM

precaustions.playable.gallows – Ogilvy Cape Town’s 3 word address. Find yours here: https://map.what3words.com/amused.thunder.wins

5. Lernert & Sander

Ever since they began collaborating in 2007, the artists and filmmakers Lernert & Sander have been known for their high-conceptual art films, eye-catching installations and keen fashion aesthetic. These two were a solid highlight from the conference. Hilarious, kind and brilliant.

a36745ec8d7d9ebe2faf602ab9a03860 EVERYTHING_Lernert-and-Sander_02

See more incredible work here: 

http://lernertandsander.com

6. Kate Moross

Kate Moross, London based unicorn in the illustration world. She and her team have brought multiple projects to life – from Disclosure to Lorde, One Direction, Katy Perry & The  MTV Video Music Awards. Pretty much portfolio that any designer DREAMS to have.

Check out one of Studio Moross’ latest pieces:

7. Georgia Lupi & Kaki King

Giorgia Lupi interrogated the humanity behind big data. By removing the computer and forcing herself to imagine data in a different way. She is able to reveal patterns and nuanced aspects of the human experience that data would otherwise drown.

She collaborated with the INCREDIBLE Kaki King’s magical guitar playing to bring her data to life – an example below:

 

8. Wage Islands by Ekene Ijeoma

An interactive installation about wage and housing inequality in NYC. It’s a 3d topographic map of monthly housing costs submerged in water to show where New Yorkers can afford to live based on hourly wages.

 

There were SO many incredible moments – Check out the Ogilvy Instagram handles to see more. Thank you to the Joburg & Cape Town teams who co-curated this article!

Cape Town | Joburg | SA

 

Posted on

WWF: Things To Do In The Dark

One of our clients at Ogilvy Cape Town is WWF, each year they run a global initiative called Earth Hour to encouraging people to switch off their lights to save energy. With Earth Hour now in its fourth year, the novelty has worn off. We created the above work to enable South Africans to get back into it, and have some fun while getting involved.

Over 94,000 people interacted with our Facebook page.
#thingstodointhedark was a trending topic on twitter in South Africa.
Most importantly, it helped save 45% more energy than last year’s Earth Hour.

Posted on

Audi A3 Exchange Overview

Above is the final video showing the winner of the new A3 Sportback from the Audi A3 Exchange.
We came up with the Audi A3 Exchange campaign to launch the new Audi A3 Sportback. Entry was via a microsite and people had to select whether they wanted the exchange to happen in #CT, #JHB or #DBN. People could vote for their preferred city by tweeting #AudiA3Exchange and #CT, #JHB or #DBN. Within a few hours of the campaign going live, #AudiA3Exchange was trending on Twitter. Below are some of the stats from the campaign so far.

•             Over the 3 week campaign period, 11 310 people entered to exchange their own car. 82% of which drove our direct competitors cars.
•             We generated over 50 437 tweets about the campaign.
•             We increased our Twitter following by 68% within the 3 week campaign period.
•             We had 56 730 total video views of the Audi A3 TVC on YouTube.
•             We generated R3 116 654 worth of earned media.
•             And, most importantly, for each week the campaign was live, we received more than 100 test drives a week.

To have a closer look at the new Audi A3 or book a test drive go to http://www.audi.co.za/za/brand/en/models/a3/a3-sportback.html

Posted on

Audi R8: Gone in 5 seconds Case Study

Recently we created the above tactical YouTube pre-roll ad for the Audi R8, which can do 0 – 100km/h in 3.5seconds.
Most people only watch the mandatory 5 seconds of a YouTube ad before skipping it. So, we took the media space and used this 5 seconds time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.

Agency: Ogilvy Cape Town
ECD: Chris Gotz
Creative Director: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley

Posted on

Intel: Digital Easter Hunt

Above is an activation we recently put together for Intel South Africa.

We were asked to come up with a activation for malls across South Africa so we created an interactive digital Easter hunt game using a custom touch screen and an invisi-screen ( un-polarised LCD screen).

People were then challenged to find 3 hidden Intel items in a futuristic animation of Cape Town in under 30 seconds. Over R 100,000 worth of cash vouchers, and hundreds of Intel prizes were given away to people playing the game, or buying Intel PC’s. Watch the above clip to see how it went.

The units were kindly constructed by our partners at KilowattAV.