All things Ogilvy South Africa
As an integrated agency we still regularly create ads for print. Although it’s an often overlooked type of media now a days in this digital buzz word world, print can still have a wonderful effect when executed well. Below is some of our recent work for Volkswagen and Heinz, that we think stands out.
We hope you enjoy them as much as we enjoyed making them. (Just click the relevant image to zoom in)
Volkswagen Street Quest 2012 came to an epic conclusion at the Street Quest Grand Final in Cape Town.
Four teams took to the streets to find as many Volkswagens as possible in eight hours and compete for R50 000 of prizes and the title of Volkswagen Street Quest Grand Champion.
Watch the action unfold as the finalists take what they learned in Street Quest – a Facebook challenge to find and ‘Pin’ Volkswagens on South African roads using Google Street View.
Click here to visit the Street Quest application on Facebook and lookout for the next challenge to ‘Pin it to Win it!’
Our digital@Ogilvy team have just launched the Volkswagen Street Quest.
Street Quest is a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using Google’s Street View application. The game is played over four weeks and each week the user with the most correct ‘Pins’ will earn a spot in Street Quest Grand Final, a live playoff of the game, and stand a chance to win a R50,000 digital hamper including a MacBook Air, iPad, iPhone, and 46” Samsung LED TV.
Try it for your self at http://bit.ly/StreetQuest.
Advertising Agency: Ogilvy Cape Town
Business Unit Director: Adrian Varkel
Creative Director: Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Designer: Fred Cilliers
Copywriter: Tim Human
Motion Designer: Andrew Pullen
Head Developer: Umar Jakoet
Developers: Michael Theron, Melinda Wantenaar, Will Roos
Producer: Kurt Paulse
Above is our new Volkswagen commercial. This one tells a short love story, and shows a modern day take on the role technology can play in our lives.
Executive Creative Director: Chris Gotz
Creative Director: Jacques Massardo / Gareth McPherson
Art Director: Gareth McPherson
Copywriter: Jacques Massardo
Agency Producer: Iris Vinnicombe
Production Company: Bouffant
Director: Erik Van Wyk
Producer: Melina McDonald
The Creative Circle is an independent organisation that each month lists and reanks South Africa’s best advertising work. This month we managed to walk away with 1st in Print for Volkswagen Blue Motion, 1st in Film for Stimorol Mega Mystery Face off, and 2nd in Experiential for Volkswagen Commercial Vehicles. See our work + the full results below. Congratulations to all concerned.
Print: 1st // Volkswagen Bluemotion Label
Film: 1st // Kraft Foods / Stimorol Mega Mystery “Face Off”
Experiential: 2nd // Volkswagen Commercial Vehicles/Crafter “Yellow Pages”
1. Volkswagen/Blue Motion Label” Ogilvy CT
2. Travel Counsellors “Dubai/Frankfurt/Mumbai/Amsterdam” Y&R SA
3. Joburg Zoo/Day Tours Andean Condor/Polar Bear/
Silverback Gorilla” Y&R SA
AMBIENT/OUTDOOR
1. DNA Project “Crime Scenes” FoxP2
2. Mercedes-Benz/BlueEFFICIENCY “Green Emissions” Net#Work BBDO
3. MuthaFM “Stair Guy/Smile Guy/Brace Face” Draftfcb CT
FILM
1. Kraft Foods/Stimorol Mega Mystery “Face Off” Ogilvy CT
2. Nandos “Diversity” Black River FC
3. Drive Alive/Road Safety “Drive Alive 3D” TBWA Hunt Lascaris
RADIO
1. MWeb/Cloud Storage “Awesome Ex/Rock Star / Roller Coaster FoxP2
2. Frank.net/Life Cover “Steve” FoxP2
3. Flight Centre/Student Flights “French” TBWA Hunt Lascaris
EXPERIENTIAL
1. McDonalds/Kids Birthday Parties “Inflatable Lounge” DDB SA
2. Volkswagen Commercial Vehicles/Crafter “Yellow Pages” Ogilvy CT
3 Vodacom/Mobile Apps “K53” Draftfcb Jhb