KEEPING UP WITH THE GRADS

GABISILE MABASO

Meet Gabisile, she’s a 23-year-old graduate from the University of Johannesburg with a degree in Strategic Communications: Corporate Communications. She’s an honest, fun-loving and witty Grad from Soweto, who easily adapts to any environment.

Q: What’s a common misconception people have about you?

A: That I am mean and a bit sassy.

Q: What’s the one thing most people don’t know about you?

A: I’m very shy and suffer from anxiety; so much so I bite my own skin sometimes. *Facepalm*

Q: Why did you choose advertising?

A: With my maths and physics skills, I couldn’t be a doctor; so I thought, why not choose something I would actually enjoy. I’ve always been fascinated by the world of advertising.

Q: Why did you apply for this grad program instead of any other?

A: What would be better than starting your career at South Africa’s number one agency?  It’s also great that Ogilvy works together with brands that I consider myself an advocate for. For example: DStv, KFC and my favourite, FNB.

Girl sitting on steps
Gabisile Mabaso

Q: Go back to your first week at Ogilvy, how did you feel?

A: Let’s just say, if I could bite any deeper into my skin, then you would see my teeth from under my lip line.

Q: What has been the biggest surprise about working at Ogilvy

A: I didn’t know I could down so many tequila shots in one go.  Also, Ogilvy is such a free environment, where one can fully express themselves without fear.

Q: What is the best and worst thing about agency life?

The Worst:

The work load and working hours can be quite taxing.

The Best:

As an O25 graduate, the best part is the immersion into the different departments and seeing what goes on in them.

Q: What have you been up to in Digital Strategy?

A: I was initially placed in Digital Strategy, which went well, but then I was introduced to Data Analytics – which I love. I’m hoping to stay there when everyone else rotates to other departments.

Q: What has been your biggest accomplishment at Ogilvy so far?

A: Firstly, being given my own reports to see through for FNB on a daily, weekly, and monthly basis on the Data Analytics side. I thought I would only be contacting and talking to clients directly when I had finished the Grad program.

Q: What are you hoping to achieve at Ogilvy?

A: For now, just getting my name out there, so I can come back next year as a permanent employee, and have more Job Numbers to work with.

Q: What is the most embarrassing that has happened to you?

A: I fell quite badly at bar night trying to run after some guy who wanted to throw my bunny ears on the roof. He won.

Q: Who is the most interesting person you’ve met?

A: Her Name is Naledi. She works for DStv on the Client Service side. There’s never a dull moment with her.

Q: If you could be anyone at Ogilvy for a day, who would you be?

A: Abey, on his most chilled day. I just wanna sit in his chair without the drama.

Q: Do you have an office crush?

A: I do, his name is Anything Expensive, as in “nice shirt, is it made of boyfriend material?” You get it, right?

Q: How has Ogilvy affected your relationship with caffeine?

A: It made it stronger, we’re practically inseparable.

 

 

One Show and D&AD Winning Work

1. KFC

Shakin Shakin

The Everyman Meal – Coloured Weights

The Everyman Meal – Claw Thing

The Everyman Meal – Cherry Lip Balm

2. Vodacom
You Should Have Called

 3. Mondelez

Cadbury Pre Joy

4. Volkswagen

Technically 

Amarok Test Drives For Good

5.  South African Breweries (SAB)

The SAB Spike Detector Coaster

6. Iziko Museums of South Africa

The Slave Calendar

7. Anglo American

Makarapa

Meet The Winning Team – FC Ogilvy Johannesburg

Three Soccer players posing in a dominant stance

FC Ogilvy JHB, was started in September 2015, when a few people from the creative and account management teams realised that there were a lot of guys who loved playing social football.

We decided to form the FCO team and joined the Dimension Data Corporate League (DiData League), with all match days being on Tuesday evenings.

FC Ogilvy JHB has a roster of 13 regular players and is managed, and captained, by Napo Tsubane (Ogilvy JHB), while Michael Zulu (Ogilvy JHB) often acts as team coach and game strategist on match days. It would not be possible to have the team without the help of Abey Mokgwatsane, Garth King and Angela Madlala, who have been supportive all the way – by getting the team registered for the league and matches, arranging team kits and financing team utilities for game days.

Soccer player posing with his hands on his hips

The FCO team is about bonding and brotherhood, with the joyful bonus of running after a ball for 40 minutes once a week. This extends beyond the players, as we have colleagues who regularly come and watch the team play while enjoying a drink or two.  The team is comprised of members from all over the campus: Account Management, Creative, Hogarth Worldwide, Maintenance, Geometry Global, Team Red, Finance… a great way of uniting people from different parts of the business J. This has resulted in a feeling of inclusion and understanding that has made certain working relationships easier and has assisted in building respect between colleagues.

Beyond playing in the DiData league, we also have challenge matches against Client teams such as SAB, KFC and DStv. We often treat these matches as an opportunity to give other interested colleagues (who aren’t regular members of the team) an opportunity to participate.

The team has grown and progressed from a small cluster of guys just jamming together to a well-managed organisation capable of winning the league. This past season we were ranked number 1 in the league. The aspirations for the team are higher than merely participating in a sport, we have a vision of becoming a linchpin of the Ogilvy culture; getting people active and participative in the most novel of initiatives.

Team Roster

  • Napo Tsubane
  • Lesego Matabane
  • Agisanang Masekela
  • Phillip Matsekoleng
  • Thapelo Leluma
  • Peace Sethuntsa
  • Ernest Ndou
  • Jerry
  • Essien
  • Craig Herzberg
  • Craig Gangram
  • Mohammed Hoosen
  • Mogorosi Mashilo

Support Staff

  • Mohau Bosiu – Match Reporter
  • Michael Zulu – Team Coach
  • Calleb Mbedzi and Siphiwe Sefolosha (Team Utilities)
  • Andile Khambule, Rebaone Makodi, Sibusiso Malinga, Archie Malinga (Support Club)

 

New to the Ogilvy Creatives. Introducing “Beard & Moustache”

Q: Beard and Moustache; that’s enough to catch your attention! How did the duo come about?

Drew: We first met up at Umuzi – an institution that seeks to develop young, black, creative talent. We did our internship at the same ad agency and then we ended up becoming a creative team. I’ve got a beard and Sims has got a moustache. The obvious (but not so obvious) name to give our “brand” was ‘Beard & Moustache’.

Q: What made you want to join the Ogilvy family and where do you fit in?

Simphiwe: I think Ogilvy presents any creative with a huge opportunity to do great work. We’re hungry to create great work. I’m an Art Director.

Drew: Who wouldn’t want to join the top agency in the country? I’m a copywriter.

Q: Is keeping up with the beards a lot of work?

Simphiwe: I’ve got a struggling beard (hardly anything) so not really. I do have a moustache though. I can’t shave it because it’s part of my brand now. It can sometimes be annoying.

Drew: Not really. Just a bit of shea butter every morning and I’m good to go. On the other hand, keeping up with the team (Beard & Moustache) can be too much. We fight a lot. People always joke and say that we act like a married couple. We’ve got totally opposing personalities so we kinda balance each other out. It also makes for great work.

Q: What do you love most about being a creative?  

Simphiwe & Drew: The fulfilment we get from creating work is probably what we love the most. Seeing work from conceptualisation through to execution, plus all the drama and emotions in-between is the stuff we live for.

Q: What were your thoughts on day 1 walking into Ogilvillage?

Simphiwe: I come from a mid-sized agency so I thought it’s huge, really huge. It’s also very vibey. I like the buzz in the studio.

Drew: I was like “Chill, why are y’all so friendly?” People were so welcoming. I legit thought it was all pretence at first, but I’ve come to realise that it’s genuinely how people here are. There’s an overwhelming sense of family and I feel like I’ve been welcomed right in with open arms.

Q: Who is the most interesting person you have met so far?

Simphiwe: Andile. Chill a few minutes with him and you’ll surely be in stitches.

Drew: David from the Digital Media team. I met him during our induction last week. I found his quirky personality and his childlike curiosity to be quite fascinating. He reminded me of what we should be as creatives – childlike and inquisitive.

Q: If you are not busy being an Ogilvilian – where would we find you

Simphiwe: On the road cycling, running, or on a soccer field. On Instagram you can find me at @SKkhumalo

Drew: Probably somewhere snapping cool pics… or chilling on the Instagram streets. Catch me at – @iDREWitZA