All things Ogilvy South Africa
Following the successful Haunted Road radio campaign, we launched a Haunted Road cinema and TV ad that flighted during the December holidays. The spot promotes the benefits of fitting Volkswagen Genuine Parts, and not breaking down on these scary roads.
Credits:
Chief Creative Officer: Chris Gotz
Copywriter: Dean Paradise and Cuanan Cronwright
Art Director: Matthew Pullen
Producer: Cathy Day
Director: Matthew Pullen and Dean Paradise
Editor: Andrew Pullen
Since 1951, South Africans have loved Volkswagen. In fact, you’ll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa’s Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Designer: Fred Cilliers
Copywriter: Tim Human
Business Director: Greg Tebutt, Adrian Varkel
Motion Designer: Andrew Pullen
Head Developer: Umar Jakoet
Developers: Michael Theron, Melinda Wantenaar, Will Roos
Producer: Kurt Paulse
This is our latest retail campaign for the Polo Vivo from Ogilvy Cape Town. We tried to show how competitive the price is in a fun and entertaining way. The Polo Vivo is all about Living Large. We coined a term in studio for its saturated look as "Life in Technicolour".
The best part about making these ads was building the life size game show sets and then having a go at some of them ourselves.
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Art Director: Yumna Sadan
Writer: Shameema Isaacs
Agency Producer: Cathy Day
Director: Amy Allias
Production Company: Ola Films
Music: Soft Light City
A new retail campaign from our Ogilvy Cape Town team to advertise special offers on the VW Polo. The commercial was directed by Smuggler New York’s Jun Diaz.
Credits
Exec Creative Director: Chris Gotz
Creative Group Head/Writer: Peri van Papendorp
Creative Group Head/Art Director: Jamie Mietz
Agency Producer: Iris Vinnicombe
Director: Jun Diaz
Production Company: Gatehouse / Smuggler
Recently we launched the above print campaign for Volkswagen’s Genuine Parts and Service. The tag line reads “Rather spend your holidays where you planned”. Click on the image to zoom in.
Executive Creative Director: Chris Gotz
Copywriter: Tommy Le Roux & Logan Broadley
Art Director: Benjamin de Villiers
Account Manager: Gemma Thompson