Buzzfeed have created a short and simple video on some of the key old lessons learned about the science behind advertising.
Although how and where brands advertise has changed (mostly because of technology), one thing has pretty much remained the same, human beings.
As long as we continue to have emotions and brains, the basics shared below will still work out for some time.
That Was Different
Ogilvy CT and That Was Different (TWD) teamed up to do something out of the ordinary to raise money for Common Good’s education and employment programmes. Common Good is serious about change, and so are we, which is why every single cent we raised will go straight to those who need it most.
Ogilvy CT goes yellow for a day.
The Evolution of Brand Logos 1886 – 2013
Below is an interesting infographic showing the evolution of 18 of the worlds largest brand’s logos. The graph was put together by www.graphicdesigndegreehub.com
Ogilvy Suits Up
In celebration of High Heel Hump Day and Tie-Day Friday two very stylish Ogilvy & Mather Cape Town employees were awarded the titles of Ogilvy Outfitter’s Best Dressed Lady and Gentleman (of March 2014). Bongi Matsolo and Ntlalontle Xhala, both Account Executives in Geometry Global, turned out in some serious threads and 9 inch heels, setting themselves a cut above the rest.
2014 Mobile Device Stats
Below is an infographic on some of the latest mobile device stats. The data was put together by Strike Media, our Mobile marketing partner. Enjoy. 