Unogwaja 2012 Documentary

In 2012, we filmed the Unogwaja challenge, an epic journey of 5 individuals as they cycled a gruelling 1677km from Cape Town to Pietermaritzburg in just 10 days, followed by running the 98km Comrades Marathon on day 11.

This magical journey of the heart was inspired by Phil Masterton-Smith’s legendary feat in 1933, where, unable to afford the train fare from Cape Town, he cycled to Pietermaritzburg in order to run the marathon. Watch the team push themselves to the limit, both mentally and physically, as we cover the drama, the sweat, and ultimately the journey of the human spirit.

Work by Ogilvy REC

R.E.C: Unogwaja Challenge

R.E.C, our in-house film division, recently made the above clip for the Unogwaja Challenge, and is proudly supporting the event.

“The challenge is a 10 day cycle from Cape Town to Pietermaritzburg, then running the Comrades Marathon on day 11. It’s a journey of the heart inspired by the life of Phil Masterton-Smith who couldn’t afford the train fare from Cape Town to Pietermaritzburg in 1933 so he cycled up instead and finished 10th in the race. He died in World War Two in 1942. His nickname was "Unogwaja" meaning hare in Zulu and his legacy lives on in the Unogwaja Challenge. Wherever you go, go with your heart."
John McInroy

Twitter: @TheUnogwaja
SMS "race 519" and your message to 42030 to donate R30.00


How To Friday: John McInroy

A couple of weeks ago Red Sock Friday founder John McInroy joined us to talk for our How To Friday sessions. You don’t meet John you experience him, a little over two years ago he started an inspirational social movement for people to share stories of hope and inspiration, and show their support by wearing red socks on Fridays. In the fun talk above he shares his story of how the movement started, and also talks about the Unogwaja Challenge that will see John and friends cycle for 10 day road from Cape Town to Pietermaritzburg (1,677km), followed by running the Comrades Ultra Marathon (89km) on day 11.

So far he has already garnered sponsorship from the likes of Avis, New Balance, and Ogilvy (We will be filming his journey). If you’re looking for an speaker with an inspirational story you can find him on twitter @JohnMcInroy.