Castle Lite & Timbaland Unlock the Future of Music in SA

Castle Lite and multiple award winning producer, Timbaland, have broken collaboration boundaries by bringing the world’s first Extra Cold Music portal and stage music experience to SA.

In case you haven’t seen the TV ad yet, Castle Lite and Timbaland have created a unique platform where new local and international music can be downloaded weekly by their fans. Check out how it works:

Next up for our favourite refreshing beer is the Extra Cold Music Concert on 7 June at SuperSport Park Centurion. A mix of international artists such as Timbaland, Wiz Khalifa and Nas will take to the stage, joined by top local acts Mi Casa, Zakes Bantwini, Spoek Mathambo and DJ Clock with Beatenberg.

What’s got us chomping at the bit is hearing the #IceCool collab between Nas and the JHB philharmonic orchestra as well as between Mi Casa and Ladysmith Black Mambazo which will be available for exclusive download on the night. Boom Boom, Timbaland’s track from our Castle Lite TV ad will also be available for exclusive download on the night.

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Get Tickets

Tickets are on sale now from Computicket outlets or online at www.computicket.co.za. Tickets are priced at R1500.00 for VIP, R750 for Golden Circle and R440 for General Access. Get them now or miss out on the event of the year.

Or you can SMS two unique codes from two promotional packs to unlock tickets to the concert on 7 June and download the latest local or international track directly to your mobile phones every week.

The Times Press Challenge

Now in its second year, The Times Press Challenge gives creative minds the opportunity to execute tactical, fast turnaround print ads for their clients in the hope of winning a free full page, full-colour placement in The Times newspaper on a daily basis.

In answering this creative brief, editor, Stephen Haw, selected the below print ad to feature as a full page press ad in the 16 May edition, and as an added bonus the winner(s) receive a free entry into this year’s Loeries Awards.

The concept for the ad is based on the simple idea that John West tuna, rich in Omega3, makes you smarter and has been created for tactical placement in the puzzle section of the newspaper.  

John West - Sudoku

Credentials:

Chris Gotz: Chief Creative Officer

Kate Desmarais: Copywriter

Emma Paradise: Art Director