Here is a new strange and wondrous ad we just put together for Stimorol’s new Sensations Chewing Gum. Synchronised swimmers, a fruit waterfall, and lots of indulgent candy gel was involved in the shoot, needless to say it was a fun to make (See the behind the scenes below). We hope you enjoy it.
To try it out go to: http://apps.vw.co.za/new_tiguan/ The above campaign recently won Ad of the Month from the Creative Circle here in South Africa.
To help position Volkswagen’s new Tiguan 4×4 as a vehicle made for adventure and exploration, we created a unique rich media experience on the South African Volkswagen site. The ‘Explore Tab’, prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it’s easy to go anywhere and do anything.
Executive Creative Director: Chris Gotz
Associate Creative Director: Anthony Walton
Copywriter: Dean Paradise
Art Director: Emma Butlin
Every year, tens of thousands of young, confident and, well, horny students descend upon the sunny and shirtless shores of South Africa for their post high school Matric RAGE. For them it’s a holiday made for weekend hook-ups and meaningless relationships. We were asked to promote Stimorol Infinity, the gum that goes on and on, at Stimorol’s countrywide Matric RAGE parties. But how do you promote a long lasting gum at an event where everything is so short term?
We created the Stimorol Infinity Neverlasting Love Chapel – because nothing lasts as long as Stimorol Infinity. Thousands of clubbers were hitched Las Vegas Style in their very own frivolous and tacky marriage ceremonies. Once married, they received a Neverlasting Love Marriage Certificate, a wedding photo, a spouse (if only for the night) and the shock, horror and congratulations that come with
changing your Facebook relationship status to ‘Married’.
Thousands of people experienced a night to remember. Or forget. And even more people uploaded photos, changed their profile pictures and commented on friends’ relationship statuses. The Stimorol Infinity party became the most well attended in the history of Rage. And we proved that Nothing lasts as long as Stimorol Infinity. Not even love.
