KEEPING UP WITH THE GRADS

GABISILE MABASO

Meet Gabisile, she’s a 23-year-old graduate from the University of Johannesburg with a degree in Strategic Communications: Corporate Communications. She’s an honest, fun-loving and witty Grad from Soweto, who easily adapts to any environment.

Q: What’s a common misconception people have about you?

A: That I am mean and a bit sassy.

Q: What’s the one thing most people don’t know about you?

A: I’m very shy and suffer from anxiety; so much so I bite my own skin sometimes. *Facepalm*

Q: Why did you choose advertising?

A: With my maths and physics skills, I couldn’t be a doctor; so I thought, why not choose something I would actually enjoy. I’ve always been fascinated by the world of advertising.

Q: Why did you apply for this grad program instead of any other?

A: What would be better than starting your career at South Africa’s number one agency?  It’s also great that Ogilvy works together with brands that I consider myself an advocate for. For example: DStv, KFC and my favourite, FNB.

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Gabisile Mabaso

Q: Go back to your first week at Ogilvy, how did you feel?

A: Let’s just say, if I could bite any deeper into my skin, then you would see my teeth from under my lip line.

Q: What has been the biggest surprise about working at Ogilvy

A: I didn’t know I could down so many tequila shots in one go.  Also, Ogilvy is such a free environment, where one can fully express themselves without fear.

Q: What is the best and worst thing about agency life?

The Worst:

The work load and working hours can be quite taxing.

The Best:

As an O25 graduate, the best part is the immersion into the different departments and seeing what goes on in them.

Q: What have you been up to in Digital Strategy?

A: I was initially placed in Digital Strategy, which went well, but then I was introduced to Data Analytics – which I love. I’m hoping to stay there when everyone else rotates to other departments.

Q: What has been your biggest accomplishment at Ogilvy so far?

A: Firstly, being given my own reports to see through for FNB on a daily, weekly, and monthly basis on the Data Analytics side. I thought I would only be contacting and talking to clients directly when I had finished the Grad program.

Q: What are you hoping to achieve at Ogilvy?

A: For now, just getting my name out there, so I can come back next year as a permanent employee, and have more Job Numbers to work with.

Q: What is the most embarrassing that has happened to you?

A: I fell quite badly at bar night trying to run after some guy who wanted to throw my bunny ears on the roof. He won.

Q: Who is the most interesting person you’ve met?

A: Her Name is Naledi. She works for DStv on the Client Service side. There’s never a dull moment with her.

Q: If you could be anyone at Ogilvy for a day, who would you be?

A: Abey, on his most chilled day. I just wanna sit in his chair without the drama.

Q: Do you have an office crush?

A: I do, his name is Anything Expensive, as in “nice shirt, is it made of boyfriend material?” You get it, right?

Q: How has Ogilvy affected your relationship with caffeine?

A: It made it stronger, we’re practically inseparable.

 

 

KEEPING UP WITH THE GRADS

We caught up with Nosipho Nyembezi (@nosinyembezi) and Zach Louw (@Diaryofzach) two Cape Town Grads in our o25 programme. They gave us insight into their experience at Ogilvy so far. From the perks of 2 ply toilet paper, to mysterious office crushes.

NOSIPHO NYEMBEZI

Nosipho is a 22-year-old graduate from Nelson Mandela Metropolitan University (NMMU) with a degree in Media Communications and Culture. She was born a Durbanite but this nomad has lived in Port Elizabeth, Grahamstown, and spent seven and a half years in Newcastle, England. She’s now settling into Cape Town life and sharing her fun-loving, easy going and compassionate personality with Ogilvy.

Q: What’s a common misconception people have about you?

A: Some people think I’m a bit of a pushover but I’m not. I’d say I am assertive when I need to be and I like to treat people with fairness and integrity.

Q: Why did you choose advertising?

A: It seemed like the logical meeting point of all my skill-sets. The industry encompasses things that I’m good at, but now that I’m actually here, I realise that I’m still figuring things out. The less obvious answer is that advertising is so much bigger than all of us and there are so many parts which no one can fully control. It’s just magic. I guess I wanted to be a part of something bigger.

Q: Why did you apply for THIS grad programme instead of any other?

A: Honestly, because of Ogilvy. I didn’t know much about the programme but if there’s anything that I went off of, it’s the company behind it.

Q: Go back to your first week at Ogilvy, how did you feel?

A: I went through 100 different emotions. Week one was overwhelming, but I don’t think I realized it until afterwards. There was a lot of discovering new people and new scenarios.

Q: What is the best and worst thing about agency life?

A:The Worst:

How ‘humbling’ it is. It puts you in your place and you realise how much you still have to learn and how even experienced people are still learning. It’s a little bit jarring to think about how long the journey is.

The Best:

There is 2 ply toilet paper in the bathroom. Do you know how hard it is to find 2 ply toilet paper in a company?! Especially a company of this size. Also the free coffee before 8am, the bar, and on a less superficial note, the people-centred nature of the job. I didn’t think I’d enjoy that, but it’s been rewarding to have such a social job and not a ‘sit at a desk all day and stare at a computer screen’ job.

Q: What have you been up to in Account Management?

A: I’ve been seeing how the business functions at its core. From financial things like: Recons and Cost Estimates and seeing how a project kick-starts.

Q: What has been your biggest accomplishment at Ogilvy so far?

A: Surviving. Jokes, actually, I’ve already been able to handle a crisis quite well. I didn’t think that was something I would be able to manage this early on with the limited experience that I have. I’m quite proud of that.

Q:  What are you hoping to achieve at Ogilvy?

A: Honestly, I’m hoping to just be resourceful. I want to feel like I was a key player in keeping the ball moving. If I can say that at the end of the day, then I’ll be really happy and feel like I’ve made a big contribution.

Q: What is the most embarrassing thing that has happened to you?

A: I haven’t fallen down the stairs (yet) but something happened that isn’t embarrassing to the average person but it was for me. I was queueing for the vending machine but was short of coins and only realised halfway through the transaction. I had to ask the guy behind me for a Rand, it was so awkward. It was the first or second week of working so I couldn’t be like, ‘hey man, can I get a rand?’

Q: Who is the most interesting person you’ve met?

A: Yoh, exposing people here. I think the person who stands out is Rasta from the Buzz. He’s super random (in a good way).

Q: If you could be anyone at Ogilvy for a day, who would you be?

A: If I was a guy, it would probably be Martin, because he has the best clothes. I would literally wear his clothes. Like literally.

Q: How has Ogilvy affected your relationship with caffeine?

A: Coffee and I are definitely friends, and the whole arrive pre – 8am coffee incentive doesn’t help.

ZACH LOUW

Zach is a 24-year-old graduate from the University of Cape Town with a degree in Business Science Marketing. He was born in Macclesfield in the UK and spent 4 years there before moving to Johannesburg. Zach is optimistic, excited about life and loves to keep himself busy.

Q: What’s a common misconception people have about you?

A: That I’m not relaxed.

Q: What’s the one thing most people don’t know about you?

A: I have an identical twin brother.

Q: Why did you choose advertising?

A: It’s the perfect mix of creativity and business.

Q: Why did you apply for this grad programme?

A: It takes a lifetime to build up a reputation and a moment to lose it, and Ogilvy has a great reputation so it must be doing something right. I wanted to be a part of that.

Q: What have you been up to in PR?

A: Community Management. I was doing a lot at first, but now everything is slowing down.

Q: Go back to your first week at Ogilvy, how did you feel?

A: I was nervous as Hell! I felt like I knew nothing. It’s difficult going into a situation where nobody knows about you and you have to build new relationships in an environment that you’re unfamiliar with. It’s scary. But the people in PR are super friendly and nice. PR is the bomb.

Q: What has been the biggest surprise about working at Ogilvy?

A: How much I don’t know. The outside world’s pace is two steps behind that of Ogilvy’s and one thing that’s been hard for me to grapple with, is my individual pace adjusting to Ogilvy’s pace.

Q: What is the best and worst thing about agency life?

A:The best:

You’re never bored, and it’s because you’re always coming up with cool ideas.

The worst

When clients don’t take those ideas.

Q: What has been your biggest accomplishment so far Ogilvy?

A: Making friends in OPR. Well I think they’re my friends…

Q: What are you hoping to achieve at Ogilvy?

A: I want to stay uncomfortable in what I’m doing. Especially in this Graduate Programme. There are two aspects of being comfortable: one is the job that you’re actually doing and the other one is the work that you put out. As long as I get to a stage where I’m comfortable with the work I put out rather than being uncomfortable about what’s coming my way, I think, will be fine.

Q: What is the most embarrassing thing that has happened to you?

A: I asked my team how I log my lunch hours.

Q: Who is the most interesting person you’ve met?

A: Awie.

Q: If you could be anyone at Ogilvy for a day, who would you be?

A: I think I’d be Ernest.

Q: Do you have an office crush?

A: Why would you ever expose your office crush?

Q: How has Ogilvy affected your relationship with caffeine?

A: I don’t drink coffee.

2017 Design Indaba Wrap Up

The 21st Design Indaba festival kicked off last week where there was a widespread use of natural elements as a source of inspiration, tackling issues of misrepresentation & examples of how beautiful data can be. Below are a few of the highlights from the 3 day conference.

  1. TAPPUTI AND THE SEA by Kaja Solgaard Dahl

Dyed natural sea sponges hold the handmade solid perfume made of only natural oils sourced from the African continent and around the Cape. Simple & beautiful design.

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Kaja-Solgaard-Dahl.Photography-by-Magda-Gyda-Johansdottir-22. gt2p

Great Things To People is a Santiago, Chile based design firm involved in varying projects that focus on architecture, art and design. One of which blew us away – the invention allowed them to produce delicate, individually unique ceramic pieces.The Chilean firm and Eastern Cape-born ceramic artist Andile Dyalvane teamed up to collaborate on a never never-before-seen installation also featured below.

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3. UNWIND by Marko Ahtisaari

Tech entrepreneur Marko Ahtisaari is the CEO and co-founder of The Sync Project, which investigates the therapeutic effects of music on the body and mind. Music that can literally put you to sleep.

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Check it out on your mobile here: ‪http://bit.ly/2m8rJ4f

4. WHAT3WORDS – Chris Sheldrick

Chris Sheldrick is the founder of what3words, an addressing app that assigns a sequence of three simple words to any location in the world. Simply brilliant. Now everyone is the world has an address – from the peak of Kilimanjaro, rural landscapes in KwaZulu-Natal to the dance floor at ERA.

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precaustions.playable.gallows – Ogilvy Cape Town’s 3 word address. Find yours here: https://map.what3words.com/amused.thunder.wins

5. Lernert & Sander

Ever since they began collaborating in 2007, the artists and filmmakers Lernert & Sander have been known for their high-conceptual art films, eye-catching installations and keen fashion aesthetic. These two were a solid highlight from the conference. Hilarious, kind and brilliant.

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See more incredible work here: 

http://lernertandsander.com

6. Kate Moross

Kate Moross, London based unicorn in the illustration world. She and her team have brought multiple projects to life – from Disclosure to Lorde, One Direction, Katy Perry & The  MTV Video Music Awards. Pretty much portfolio that any designer DREAMS to have.

Check out one of Studio Moross’ latest pieces:

7. Georgia Lupi & Kaki King

Giorgia Lupi interrogated the humanity behind big data. By removing the computer and forcing herself to imagine data in a different way. She is able to reveal patterns and nuanced aspects of the human experience that data would otherwise drown.

She collaborated with the INCREDIBLE Kaki King’s magical guitar playing to bring her data to life – an example below:

 

8. Wage Islands by Ekene Ijeoma

An interactive installation about wage and housing inequality in NYC. It’s a 3d topographic map of monthly housing costs submerged in water to show where New Yorkers can afford to live based on hourly wages.

 

There were SO many incredible moments – Check out the Ogilvy Instagram handles to see more. Thank you to the Joburg & Cape Town teams who co-curated this article!

Cape TownJoburgSA

 

Ogilvy and Nunu Awarded at Ad Review

AdReview-logo

Last night was Tony Koendermans Ad Review Awards. The Awards give recognition to the ad agencies and individuals that have performed best during the previous full calendar year – from January to December 2011

Ogilvy South Africa picked up the 2011 Marketing Group of the year award. Our ever wonderful CEO Abey Mokgwatsane, sent a message to all staff saying

“Awards like this would not come without the tenacious commitment of our people to our business and our clients. It was an absolute honour to receive the award on your behalf. Thank you. It’s also worth noting that Ogilvy South Africa is the Leading Agency at Apex – the industry’s Strategy and Effectiveness Awards and also the Leading Agency on the AdReview creative league table. This confirms our Twin Peaks objective of being the most creative and effective agency in the country.”

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Our group Chairman, Nunu Ntshingila received a Lifetime Achievement Award at the 10th Annual AdReview Awards last night. Tony Koenderman, in his announcement speech, said "Nunu had taken over the largest communications group in the country and made it even stronger, earning the love and respect of her colleagues and competitors along the way."

What makes Nunu’s journey even more incredible is that she started off her career as a trainee account executive at Ogilvy. As an agency we stand on your shoulders as you continue to inspire us, from us all at Ogilvy, thank you, we salute you.

All the winners:

Award

Winner

Agency of the Year

Gloo

Lifetime Achievement Award

Nunu Ntshingila

Cape Agency of the Year

The Jupiter Drawing room

Durban Agency of the Year

The Hardy Boys

Gauteng Agency of the Year

Ireland/Davenport

Media Agency of the Year

The MediaShop

Small Agency of the Year

Mediology

Advertising Achiever of the Year

Dawn Rowlands

Breakthrough Agency of the Year

M&C Saatchi Abel

Agency Group of the Year

Ogilvy South Africa

Design Agency of the year

The Jupiter Drawing Room Cape

Advertising Achiever of the Year

Mike Abel

Baobab Award

The Old Shanghai Firecracker Factory

Magazine Campaign Award

Ireland/Davenport for National Geographic

Specialist Agency of the Year

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