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Print campaign uses Google to illustrate gender inequality

Our colleagues at Memac Ogilvy & Mather Dubai created this ‘Women need to be seen as equal’ print advertising campaign for UN Women.

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AdFreak’s writeup of the campaign has been shared more than 116,000 times on Facebook alone, making it the most-shared item of the year on Adweek.com.

New Picture (2)“This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web,” explained campaign creator Christopher Hunt.

New Picture (4)Listen to the interview with Creative Director Ramzi Moutran on Radio 702 below (Start the clip at 16:48 to skip straight to the interview)

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Google: Agile Creativity

Nice short video to promote some of Google’s tools that can help advertisers gain an edge. The clip features talks from some of the worlds top agencies and promotes the idea of using ‘lean thinking’ alongside a more fluid innovation process – call it “Agile Creativity”. Google are collaborating with industry execs to build a site to help implement agility in the agency processes. For more info go to http://www.thinkwithgoogle.com/insights/featured/agile-creativity/

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Ogilvy South Africa joins Google+ Brand Pages

The above new video from Google helps explain how Google+ is helping to personalise search. Before the end of last year we decided to launch a brand page on Google+ for Ogilvy South Africa, in order to try it out and get used to the platform (Click here to view our Ogilvy Google+ page). As it’s still early days we weren’t expecting much to be honest, however within 2 days our new Google+ page was popping up near the top of relevant search results.

While this is mostly very good news, especially for new and smaller brands looking to rank higher on search, it also means if you decide to start your own page remember to keep it up to date in order to stay relevant and not look lazy.

For more on Google+ and its impact on social search go to http://googleblog.blogspot.com/2012/01/search-plus-your-world.html.