This is our latest retail campaign for the Polo Vivo from Ogilvy Cape Town. We tried to show how competitive the price is in a fun and entertaining way. The Polo Vivo is all about Living Large. We coined a term in studio for its saturated look as "Life in Technicolour". The best part about making these ads was building the life size game show sets and then having a go at some of them ourselves.
To try it out go to: http://apps.vw.co.za/new_tiguan/ The above campaign recently won Ad of the Month from the Creative Circle here in South Africa.
To help position Volkswagen’s new Tiguan 4×4 as a vehicle made for adventure and exploration, we created a unique rich media experience on the South African Volkswagen site. The ‘Explore Tab’, prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it’s easy to go anywhere and do anything.
A new retail campaign from our Ogilvy Cape Town team to advertise special offers on the VW Polo. The commercial was directed by Smuggler New York’s Jun Diaz.
Last night was the South African Creative Circle awards. The creative circle is made up of select members of the South African creative community and aims to develop and improve the standard of the South African advertising industry’s creative product, and to enhance its reputation as one of the country’s world class industries. Ogilvy walked away with wins in TV, Print, Outdoor, and Experiential. Below are the winners. A big thank you to all our clients, partners, and agency teams that helped on this work.
For a run through of all the winners from Creative Circle Chairman Chris Gotz, go to adlip.co.za.
Firstly congratulations to the New York Giants for winning the 46th The Super Bowl against the New England Patriots. The Super Bowl is almost always the most watched American television program of the year and last year drew an average audience of 111 million viewers in the USA alone.
It’s no surprise then that advertisers spend a fortune on ads during the game (On average $3.5 million for a 30 second spot). Below are some of the ad highlights from the 2012 Super Bowl. Enjoy. (You can watch all the ads over at AdBlitz)
