Print campaign uses Google to illustrate gender inequality

Our colleagues at Memac Ogilvy & Mather Dubai created this ‘Women need to be seen as equal’ print advertising campaign for UN Women.

AdFreak’s writeup of the campaign has been shared more than 116,000 times on Facebook alone, making it the most-shared item of the year on Adweek.com.

“This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web,” explained campaign creator Christopher Hunt.

Listen to the interview with Creative Director Ramzi Moutran on Radio 702 below (Start the clip at 16:48 to skip straight to the interview)