Castle Lite is known for having a continuously fresh approach to branding and their latest campaign was no different. ‘Ziyabanda‘ is the first track to be recorded at the sub-zero temperature of -2.5°C and comes courtesy of Castle Lite, the only beer lagered at – you guessed it – minus two point five. If you’re wondering how this is possible: the beats are made out of ice.
The video, featuring South African hip hop star Stilo Magolide, was directed by Lebogang Rasethaba who has been documenting the music scene for the last few years. This hard hitting track will definitely get you prematurely ready for summer.
After two nights of ceremonies, nine categories at Cannes have been judged and suddenly we’re halfway through the festival.
As the categories continue to fragment, so the lines between them continue to blur. This was well expressed by the Outdoor Jury President last night when he said the vast range of work was what made judging exciting. Everything from a poster to an event or a filmed activation qualifies.
Juries at Cannes have always awarded cause related work. That trend is only getting stronger and every second winner was either work for a social cause or for a brand that’s effecting social change.
With the Glass Lion introduced by Cindy Gallup at last night’s ceremony, it’s clear that work that targets issues of gender inequality will be big going forward.
True to many a prediction #Likeagirl is turning into a huge winner, awarded Golds in Promo, Direct, Media and PR, where it also won the Grand Prix.
Vodafone’s Redlight Application, a Grand Prix winner in Media turns technology into a force for good to help women that are victims of domestic violence. Optus’ ‘Clever Buoy’ uses tech to create an early shark warning system for bathers. Innovation is also at the heart of the Grand Prix winning idea for Promo and Activation, which went to Volvo’s LifePaint.
Volvo scooped another Grand Prix for ‘Interception’. Ambushing the car brands that juke it out for share of voice on TV during Superbowl Sunday, they used competitive car brands strength in this traditional medium against them. As simple and effective as a well timed judo throw.
A very popular winner was Nazi’s against Nazi’s for Exit Deutschland. Flipping the idea of a march on its head, a bunch of very sheepish looking Neo-nazi’s found themselves in ‘the world’s first involuntary march’.
So far SA has a clutch of bronzes, two of them from Ogilvy Cape Town. One for Terminal Velocity in Outdoor and one for Gloo@Ogilvy’s FNB ATM campaign in Media. Well done to all concerned.
Let’s hope Radio, a traditional stronghold for SA, comes through for us tonight.
Every year Allan Gray, one of South Africa’s leading investment companies, recruit the brightest graduates from universities around the country. Graduates more interested in achieving their long-term goals than the many trappings of campus life. Those with focus.
But there’s one problem… distractions. As a student, they’re in no short supply. There are the usual suspects: parties, guys, girls, and of course more parties. But it doesn’t stop there, online there are more still: Cute Animals, Grumpy Animals, Dramatic Animals, Thug Life Animals, Babies, Selfies, Epic Fails, Best-ofs etc. You name it, they’re waiting to distract you for hours on end.
What we needed was to separate focused students from those more prone to distraction. But how? By pitting them against the very things that prevent them from excelling.
We launched an all-out assault on campuses countrywide – an integrated campaign showcasing distractions in all forms: on posters, on campus radio stations, in emailers, on targeted microsites and even in a public library. Nowhere and no one was safe.
Posters on campus featured the likes of Grumpy Cat.
In addition to campaign specific radio ads, campus radio station DJs heard radio spots that talked to their very own distractions in the middle of their shows live on air.
University Social Coordinators received emailers directing them to bespoke microsites that exposed their biggest distractions.
We carried out filmed social experiments on unsuspecting study groups in a library.
All of our messaging led students to stayfocused.co.za where they found out about the Allan Gray 2016 Graduate Intake and could apply to join the firm.
Amidst all these distractions, in the first month alone, we’ve had a 161.6% increase in applications than during the same period of last year’s campaign – applications from those willing to put their focus to the ultimate test: an opportunity to work at Allan Gray.
Recently we helped our partner Volkswagen launch the New Volkswagen up!. It’s their new small car that gets you places, and is rather affordable (in South Africa you can buy one new for less than R135K).
Most of the work is out now, and it’s always great to get to do fully integrated pieces of work, so below is an overview that we thought we would share with you.
The New Volkswagen Scirocco has landed on South African shores and Ogilvy Cape Town, together with electronic musician Markus Wormstorm, have created a unique launch campaign with three exclusive sound tracks, recorded using the raw sounds of the New Scirocco.
The team recorded a total of 7 hours of raw sound in a number of different locations. From that he was able to create three bespoke tracks:
Control to focus on the luxurious interior and comfort of the
Passion to demonstrate the roaring engine
Speed, a dub-step track, highlighting the superb cornering and handling abilities
The tracks are free to download from the Sonic Highway – a digital showroom aimed at bringing the experience of driving a New Volkswagen Scirocco to life.
Credits:
Agency: Ogilvy & Mather Cape Town
OgilvyOne Cape Town Managing Director: Adrian Varkel
Posters on campus featured the likes of Grumpy Cat.
