The New Volkswagen Scirocco has landed on South African shores and Ogilvy Cape Town, together with electronic musician Markus Wormstorm, have created a unique launch campaign with three exclusive sound tracks, recorded using the raw sounds of the New Scirocco.
The team recorded a total of 7 hours of raw sound in a number of different locations. From that he was able to create three bespoke tracks:
- Control to focus on the luxurious interior and comfort of the
- Passion to demonstrate the roaring engine
- Speed, a dub-step track, highlighting the superb cornering and handling abilities
The tracks are free to download from the Sonic Highway – a digital showroom aimed at bringing the experience of driving a New Volkswagen Scirocco to life.
Credits:
Agency: Ogilvy & Mather Cape Town
OgilvyOne Cape Town Managing Director: Adrian Varkel
National Group Creative Director: Nic Wittenberg
Creative Group Head: Neil White
Art Director: Alex van Niekerk
Junior Art Director: Kenan Petersen
Copywriter: Pierre Steyn
Junior Copywriter: Matthew Moss
Digital Designer: Jedd McNeilage
Motion Designer: Rob van Zyl
Head Digital Producer: Kurt Paulse
Head of Digital Development: Le Roux Steyn
Client Service: Vicki Hey, Miche Marquard, Lauren Baker, Loren Westoby
Art Buying: Merle Bennett
Producer: Cathy Day
Production:
Markus Wormstorm at Honeymoon Studios
Recording assistance from Resonate Studios