Ogilvy & Mather Cape Town has produced its first commercial for Allan Gray since winning the account.
Set in Germany in 1989, ‘The Letter’ tells the story of a man reunited with the love of his life after the fall of the Berlin Wall. Brought-to-life by director Kim Geldenhuys, director of photography Jan Velicky, and music composer Dustin O’Halloran, the commercial was shot over four days in Riga, Latvia, with an all-German lead cast. Careful attention to factual period detail was taken, including the building of a replica of part of the wall.
The micro saga underpins how commitment and patience bear reward over time – true to the brand’s investment philosophy.
Watch it here: