We created a campaign that highlighted the new Audi models, which included quattro technology as a standard feature.
The great thing is, with quattro technology, you can safely drive on any terrain without worrying about the road being too wet or too tough.To communicate this, we captured aerial shots from 13 metres high, and transformed the Audi into a magnet with the terrain forming a magnetic field. So whatever the terrain, like a magnet, with quattro, the Audi will stick to the road.