Halls gives people the invigorating rush of menthol needed to Grab Life by the Halls. Following on from the Klein Kimmie TVC, an online repository of opportunities was created for people to ‘grab’ and stand a chance to win. Every opportunity requires people to breathe deep and make their move, and ultimately do things they haven’t had the Halls to do before.
The site itself pokes fun at group buying sites, and is updated weekly with new limited edition opportunities for people to grab. It includes the chance to star in Klein Kimmie’s debut music video, pose nude for an art class, be a guest DJ on GoodHope FM and loads of other opportunities.
Executive Creative Director: Chris Gotz
Creative Director: Nicholas Wittenberg
Art Director: Martine Hazell & Justin Enderstein
Copywriter: Alex Holmes & Cuan Cronwright
Motion Designer: Andrew Pullen
Producer: Kurt Paulse
Digital Production: OgilvyOne
Managing Partner: Adrian Varkel
Social@Ogilvy: Adele Kruger, Kate McLeod & Nazneen Ahmed
Activation: OgilvyAction
Halls Website
Halls Facebook
Halls Twitter
Mxit: hallsbreathedeep