This year South Africa has 820 entries into Cannes Lions, the USA lead with the most entries on 5058, out of a total of 34,301. Below are the first released South African shortlisted campaigns for the Direct, and Promo and Activation categories. For more coverage on Cannes / Ogilvy relevant work at Cannes follow @OgilvyCT @ididthatad or the #CannesLions or #OgilvyCannes on twitter.
- Direct
Direct Response Digital: Mobile Marketing
SAB – Be The Coach by Ogilvy Cape Town
Social Media & Viral Marketing / Financial Products & Services
Santam – Back At Ya by King James Cape Town
McDonald’s Inflatable Lounge from DDB South Africa on Vimeo.
Direct Response Print or Standard Outdoor, including Inserts
Volkswagen ‘The Bluemotion Label” by Ogilvy Cape Town
Retail & E-Commerce, including Restaurants
Wimpy “Braille Burger” by Metropolitan Republic JHB
Business Products & Services
Aggreko “Always On” by Boomtown Strategic Brand Agency Port Elizabeth
- Promo & Activation
Best Use of Experiential Marketing in a Promotional Campaign & Retail (Incl. Restaurants
Wimpy “Braille Burger” by Metropolitan Republic JHB
Best Integrated Campaign Led by Promotion and Activation