Ogilvy and Mather Chicago has long used pushpins and foam core boards to display new work, and now they’ve created a salute to founder David Ogilvy using the same materials.
The idea came from art director Brian Thibodeau and writer Bill Wanek, the iconic picture was constructed using only red, yellow, blue, black, and white pins. The entire agency lent a hand, which is a good thing because each of the over 33,000 pushpins had to be pushed in one at a time. Bill and Brian worked together with John Eiberger, Dan Delaney, and Nicholas Beaudet. Paul Bessenbacher and the team at Emoto Los Angeles composed the musical piece, while Dean Hovey of Soundwell contributed to the sonic landscape.
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