PBH: Art keeps youth off the streets

PBH MURAL

Having found refuge at Percy Bartley House, a Woodstock home for boys in need, these youngsters are now gaining renewed inspiration for life through art; a medium that has not only transformed their home, but most recently their lives too.

Supported by Ogilvy Cape Town and Write on Africa – the boys have been attending weekly art classes this year where they have been learning not only different artistic styles and techniques, but valuable life skills too.

“We have been supporting Percy Bartley House since we moved into the community in 2006. Following the rejuvenation last in 2010, this year the focus has been on helping the boys develop their own creative skills as well as a healthy form of self expression,” says Gavin Levinsohn, Managing Director of Ogilvy Cape Town.

Further encouragement for the youths has also been found in their teachers, Mkwela Juma and Willard Kambeva, who have both triumphed over hardship. Both Zimbabwean born, the two suffered years of difficulties in South Africa as a result of the 2008 xenophobic attacks and met at a place of safety where they were appointed the group’s leaders. It was there that they made a decision to make change happen and have since been working together, using art to bring about social development in various disadvantaged areas.

“Doing what I love always makes me smile and feel happy, it was a dream which has now turned into a reality and it gives me so much confidence,” explains Juma. “I believe that it is the beginning of being a part of the change that I want to see.”

“In working with Percy Bartley House, we have encouraged the boys to believe in themselves. Whether it is teaching them a new painting technique or how to draw, they can now express any idea or thought through art,” adds Kambeva.

This feeling is echoed by the budding artists, one student commented: “Art keeps me away from bad friends and off the street. It gives me peace in my soul!” Most importantly, the boys gain encouragement in expressing themselves through their artwork and aim to relay meaning in each piece they produce.

“It is an inspiration for the boys to be taught by people who themselves have seen art bring about change to their lives,” says Farlane Nsinale, director of the home and ‘mother-figure’ to the boys. Nsinale explains that the classes are helping the boys get in touch with their emotions and learn other skills at the same time: “Not only are they learning to appreciate and respect each other more every day, but they are even using the dictionary to look up words for graffiti style art!”

We at Ogilvy Cape Town see the support of the home, as well as the on-going upliftment of the Woodstock community, as a key part of our creative contribution and, as part of the long-term plan we will be assisting in the rebuilding of a burnt down section of the home. The new section will create a larger space to welcome more youths in need, with the walls acting as creative canvases for reflecting their dreams and ambitions.

Rory Sutherland: Behavioural Economics

Vice Chairman of the Ogilvy Group and popular TED talks speaker, Rory Sutherland, chatted to Jenny Crwys-Williams and Andy Rice on Talk Radio 702 in their popular weekly Ad Feature.Rory Sutherland

Rory chatted about his much talked about theory on the application of behavioural economics to advertisers and agencies, and how studying how people actually behave, rather than how they behave in theory, will lead the discipline in a new direction.

He advocates that agencies should find ways to make profound contributions, rather than just spending their client’s media budgets, and that behavioural economics can be used as the basis for these contributions.

Hear it from the horse’s mouth:

M-Net: Forever Magic (25 Years)

M-Net 25th

Our sister agency up north, Ogilvy Johannesburg, this month celebrates M-Net’s 25th Birthday with a campaign that salutes the stars that have helped the brand become synonymous with ‘magic’. Click on the image above to zoom in.

The campaign, ‘Forever Magic’, rolls out in print and outdoor media and on the M-Net Facebook page during the month of October, and features the likes of Derek Watts, Ashley Hayden, Shaleen Surtie-Richards and Proverb in glamorous poses – Vanity Fair style.

The shoot took place in Johannesburg’s classic Old Park Station – the perfect stark backdrop to the beautiful designs that the celebs wore courtesy of some of South Africa’s top designer.

"Gathering all this talent together was quite a challenge," explains Robyn Bergman, Creative Director at Ogilvy Johannesburg. "We had people flying in from all over the world, and the clothes delivered straight from the Cape Town Fashion Week runway…I imagine that this is probably as glamorous as some of our male stars have ever been seen! It was difficult to co-ordinate everyone’s diaries and to choreograph the whole ensemble of stars and outfits, but everyone was so professional and looked so gorgeous that it made our job easy."

Ogilvy Johannesburg has been working with M-Net and its holding company DStv for over 17 years now, and has worked on iconic campaigns that include Loerie 2011 winners Firefly, Ladybug and Cat.

"The 25th Birthday celebration campaign is definitely a highlight," enthused Bergman. "We look forward to the public’s response to seeing South Africa’s brightest star looking especially sparkly."

The celebrities were dressed by the following South African designers:

Ashley Hayden – Marianne Fassler; Bongani Bingwa – Carducci cz; Brumilda Van Rensburg – Lunar; Coenie de Villiers – Blue Collar White Collar; Collin Moss – Naked Ape; Connie Ferguson – BIJI; Derek Watts – Own Suite; Dineo Moeketsi – Jagadi; Doreen Morris – Lunar; Eku Edewor – Tiaan Nagel; Elana Afrika – lunar; Hykie Berg – Fabiani; Ik Osakioduwa – Jagadi; Lungile Radu – Aphymol; Michelle Pienaar – Spiero Villioti; Nico Pannagi – Craig Port; Pro Verb – Fabiani; Rolanda Marais – Leigh Shubert; Shaleen Surtie Richard – Gideo; Shona Ferguson – Fabiani; Sibahle Mtongana – Marianne Fassler; Siyabonga Ngwekazi – Ephymol; Tammy-Anne Fortuin – Rosenworths.