The third workshop of Ogilvy’s Digital Marketing Academy (ODMA) has come to a close in Cape Town and, once again, was well received by all. As part of their project work the students are required to build their own online identity across social media platforms. This round saw Account Manager, Justin Sheard, create a blog where friends and fans vote between songs to help determine the sound of his band.
Another member, Ivan Colic, created an infographic site – Afrographique – which has drawn international attention.
ODMA Cape Town round two takes place later this year. If you’re interested in attending an ODMA course, or in having one run for your organisation, contact Dave Duarte here.