Hats off to our Public Relations department who collected a total of 11 trophies at the annual PRISA PRISM Awards held in Cape Town for the first time this March. The team boasts three Golds, four Silvers and four Bronzes for their consistent hard work through-out 2010.
The team’s significant haul was amplified by the fact that they won for sophisticated projects across five clients. The list of awards is below:
PRISA PRISM Awards 2011
Gold
Stellenbosch – Water Institute
As part of its all-encompassing HOPE Project, Stellenbosch University established its Water Institute in 2010. The HOPE Project seeks to address local and global challenges through cutting edge research, learning and community interaction.
Ogilvy was tasked to spark as much local and international attention around the Water Institute and, more specifically, its first project – the ‘teabag’ water filter. What resulted was a media phenomenon which has reached all corners of the globe through traditional and digital communication channels.
Weylandts – Newsletter
Premium South African furniture retailer, Weylandts Homestores, wanted to entrench its positioning as a leader in the design and lifestyle arena through its electronic communication to customers. To do this Ogilvy PR was tasked with re-inventing the Weylandts e-newsletter in 2010.
Weaving in the over-arching creative concept of Provenance – the origins and unique story of each piece – the newsletter was designed to resemble a magazine-style ‘What’s Hot’ page which dealt not only with Weylandts news but also with international trends and style news from other sources.
The beautiful, custom designed newsletter was sent monthly to customers, differentiating Weylandts from other retailers and establishing Weylandts as a trend and thought leader.
Sodastream – Goodbye Bottles, Hello Sodastream
Sodastream is the world’s largest manufacturer, distributor and marketer of home carbonation systems. Once a feature item in the 1980’s suburban kitchen, the brand somehow slipped off consumers’ radar.
The challenge faced by Ogilvy PR was to develop an editorial PR campaign, to not only put the product back on the map, but to position the brand as better, healthier alternative to pre-packaged bottled drinks highlighting all the environmental and product benefits.
A successful campaign using a full spectrum of PR channels was implemented under a number of limiting constraints.
Silver
Stellenbosch – Hope Project
Sunday Times – Zulu Edition
LexisNexis – Annual Labour Law Conference
Percy Bartley House – Rejuvenation
Bronze
Sodastream – Goodbye bottles, Hello Sodastream
Sunday Times – Zulu Edition
Stellenbosch University – Water Institute
Stellenbosch University – Hope Project