Mobile marketing has evolved, it’s no longer just about spam SMS’s and awful banner ads. The below infographic charts some of the changes, and although a lot of this data is USA based, there are some global truths to it too. The data and original infographic was put together at http://www.topmarketingschools.net/mobile/
Philips: Remix Carolyn
Fantastic work from the guys and girls at Ogilvy & Mather London, Philips, and UK band Swiss Lips. Together they have created one of the best music video’s I have seen for a long time. It’s part music video, part 8 bit style video game, try it out at http://www.remixcarolyn.com to create your own music video.
The campaign is part of Philips innovative “You Need To Hear This Campaign” where they are creating some impressive articles / activations / Stuff around great music to help promote their headphone range.(If you like the track below you can download it at https://soundcloud.com/swiss-lips/swiss-lips-carolyn)
Clorets: In The Club
Above is our TV ad for the new Clorets 2 Piece Gum. The TVC was made with Gentleman Films.
Look out for former Miss SA Melinda Bam holding a gatsby the size of a small child, and the blonde whose dog in her handbag has a dog in its handbag.
Credits:
Executive Creative Director: Chris Gotz
Art Director: Ross Nieuwenhuizen
Copywriter: Dean Paradise, Guy Lewis
Agency Producer: Cathy Day
Production Company: Gentlemen Films
Director: Greg Rom
Producer: Vanessa La Trobe
Editing Company: Left Post Production
Post Production: Blade
Editor: Evy Katz
Music: Say Thank You
The World of Ogilvy: #Ogilvillage
Today our Ogilvy Johannesburg office put together a great overview in plain English of the main specialist divisions within our Ogilvy & Mather family. We thought we would share them with you, see the images below.
To read about this more follow @OgilvyJoburg or visit our Facebook page at www.facebook.com/ogilvysa 
Ogilvy Action
Ogilvy Healthworld
OgilvyOne
Ogilvy PR
Redworks
Inspiration from Cannes 2013
Below is a deck we put together sharing some of the great work and trends from the 2013 Cannes Lions. The presentation was put together by Chris Gotz and Chris Rawlinson.