All things Ogilvy South Africa
![clip_image002[6]](http://blogilvy.glooatogilvy.co.za/wp-content/uploads/2012/03/clip_image0026.gif "clip_image002[6]")
This year again Ogilvy South Africa was in attendance at SXSW. For those of you not familiar, SXSW is a must-attend event in the world of creative technology that brings together the brightest minds in emerging media and scores of exciting networking events hosted by industry leaders. Ogilvy Notes was on hand to capture the key messages from major keynotes and panels with talented graphic artists creating detailed visually inspiring sketches.
This innovative program provides the connection for those unable to attend the SXSW experience in a fun and unusual way, while giving a creative outlet for attendees to reflect on insights from the many events and happenings. See some of the drawings below, or go to http://ogilvynotes.com/49790/sxsw-2012 to see all of this years visual overviews.
Carling Black Label recently won the ‘Best Integrated Sport Marketing Campaign’ award for its campaign ‘Be the Coach’ at the Virgin Active Sports Industry Awards.
The winning concept was based on a key insight into SA football fans: they desperately want to be heard by the coach, in fact, they want to be the coach of their team. So much so that the hand-rolling movement from fans in stands impatiently demanding a substitution for an out-of-favour player has become an iconic South African gesture.
Responding to this, we gave the supporters of the country’s two biggest clubs, Orlando Pirates and Kaizer Chiefs, the right to select their starting XI’s for the new Carling Black Label Cup final and to make line-up changes during the game.
10.5 million votes for team selections were cast via USSD codes found under bottle caps on CBL beers in the seven weeks, and the metrics on all the social media and online platforms also showed triple digit growth.
As for the match itself, 85,000 fans attended the sell-out game and millions more watched on television and saw Orlando Pirates win it on penalties.
Andrea Quaye, Carling Black Label’s General Manager, comments on the success of the campaign: “This unique sporting property has turned the tables of sponsorship on its head and continued to change South African beer drinkers’ perceptions of the brand. Carling Black Label’s proposition was brought to life in trade and captured the imagination of soccer loving supporters with the biggest and boldest through-the-line campaign in the history of the brand.”
Carling Black Label fans can look forward to the next Carling Black Label Cup campaign, which kicks off in May this year. To find out more, watch the case study video below.
To illustrate the importance of fitting new shock absorbers, we ran the above press ad in various motoring-related newspapers.
The team also created posters for use in local Volkswagen dealerships. Click on the images to zoom in.
Advertising Agency: Ogilvy Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Matthew Pullen
Copywriter: Craig Ross
Copywriter: Jacques Massardo
Art Director: Gareth McPherson
Account Director: Ryan Laubscher, Greg Tebbutt
Retoucher: Morgan van Heerden
Account Manager: Gemma Thompson
Wonderful work from the University of Pennsylvania. Penn’s School of Engineering and Applied Science designed the above Flying robot quadrotors to perform the James Bond Theme by playing various instruments including the keyboard, drums and maracas, and a cymbal. These flying quadrotors are completely autonomous, meaning humans are not controlling them; rather they are controlled by a computer programed with instructions to play the instruments.
If you’re at university and have an interesting tech project, get in touch with us on twitter @OgilvyCT.