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Many Hands Ogilvy: Help Amy Get to Uganda

Three times a year, a bunch of Ogilvy folk head out to Uganda for a week to help with valuable projects for the local community. The project is called Many Hands Ogilvy.

This year one of our ex-Ogilvy Cape Town team members, Amy Mabin, who is currently working at our Ogilvy London office, is heading out to help.Amy in Uganda

Amy is on a mission to raise money, £1300 to be exact, for her trip to Uganda. If you have met Amy you will know that social responsibility is one of her greatest passions, after Janet Jackson and running.

Amy will be helping to build a school for 450 kids in Uganda, as a part of the 5 year project. Not only will she be doing hard labour, but also teaching and playing football with the kids.

To make the world a better place please help Amy reach her goal and head over to http://www.justgiving.com/amymaybe (All cards accepted). Basically she only now needs less than £350 to reach her target. Please help her and be a hero.

I can guarantee the following: feeling good for donating, making a difference in a child’s life, and a big everlasting smile from Amy on her return.

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The Plight of the Rhino 2012

Sign the petition at: http://wildernessfoundation.co.za/savetherhinos/

One of our pro bono clients The Wilderness Foundation really needs help getting more people to sign the above petition, please take a moment, it only take 30 seconds and is spam free. Without action now Rhinos will be extinct within 10 years if they continue to be killed for their horns. The non-profit Forever Wild initiative is aiming to get people to sign an online petition that will be presented to the US Congress later this year. This is a serious chance for us to put real pressure on the Chinese government to take action and stop the poaching.

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Advertising Highlights from the Super Bowl 2012

Firstly congratulations to the New York Giants for winning the 46th The Super Bowl against the New England Patriots. The Super Bowl is almost always the most watched American television program of the year and last year drew an average audience of 111 million viewers in the USA alone.

It’s no surprise then that advertisers spend a fortune on ads during the game (On average $3.5 million for a 30 second spot). Below are some of the ad highlights from the 2012 Super Bowl. Enjoy. (You can watch all the ads over at AdBlitz)

Chevrolet: Chevy Happy Grad

Advertising Agency: Goodby Silverstein & Partners, USA

Toyota Camry 2012: Reinvented

Advertising Agency: Saatchi & Saatchi, LA

Chevrolet: Chevy Stunt Drive

Advertising Agency: Goodby Silverstein & Partners, USA

Kia Optima: Dreams (Dream Car. For Real Life)

Advertising Agency: David&Goliath, USA

Acura NSX: Transactions

Advertising Agency: rp&, USA

Hyundai: All For One

Advertising Agency: Innocean, USA

Hyundai Genesis Coupe: Think Fast

 

Advertising Agency: Innocean, USA

Honda CR-V: Matthew’s Day Off

Advertising Agency: RPA, USA

Volkswagen: The Dog Strikes Back

Advertising Agency: Deutsch, Los Angeles, USA

Budweiser: Flash Fans

Advertising Agency: Anomaly

Chrysler: Half Time America (Feat Clint Eastwood)

Advertising Agency: Wieden + Kennedy, Portland

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Lee-Roy Chetty: Imagining Web 3.0

Imagining web 3.0 by Lee-Roy Chetty

View more presentations from Rstm Ogilvy

Last week one of our ex-Ogilvy members Lee-Roy Chetty, kindly popped by to talk to us about the evolution of web to Web 3.0, also known as the Semantic web. The term Semantic web was coined by Tim Berners-Lee back in 2001, Lee-Roy has recently written a great book on the subject.

Basically in the beginning, the web was just a system of interconnected documents accessed via the internet (Web 1.0). The system was simple, there were few content producers, mostly professionals, and a huge passive audience.

Next people started to share and produce their own content, tagging it, and linking to other relevant content. Think of Wikipedia, Facebook, YouTube, Blogs, etc. This created the Read-Write web (Web 2.0).

Web 3.0 is taking all this content, intelligently finding the meaningful relationships between it, and relating it personally back to us as individuals.Lee-Roy Chetty This means when we search for, or read content, we get personalised and more relevant info that’s all linked to the original and relevant content. Have a look at slide 3 in the presentation above for an evolutionary diagram of the connections. One of the ramifications of the semantic web has meant our degrees of separation from each other, previously six, has now halved to become three!

To learn more in-depth knowledge about the Semantic web you can purchase Lee-Roy’s book “Imagining Web 3.0” on Amazon, iTunes, and all good SA bookstores. If you have any questions leave a comment below and we will get back to you, bellow are some wise parting words from Lee-Roy:

“Web 3.0 will usher in true globalisation,” he says. “I am passionately committed to finding ways that we can use technology to grow our economy and reduce unemployment. For South Africa, this is the true value of Web 3.0. This is a game-changer in terms of the way society works. The web of openness will offer tremendous opportunities for us all. I hope my book will go some way to making sure that we are ready to grasp those opportunities and make the most of them.”